Tehseen Zaidi has been recognized as Most Inspiring Communication Professional of the Year - 2022 Delhi by Business Mint

Endowed with knack for news, versatility to communicate vivaciously and high-end skills to manage public and media relations, Tehseen Zaidi carries a professional experience of nearly 17 years gained from multiple organizations of repute. She worked for over a decade at NDTV 24x7, one of India’s leading news channel where she handled multiple portfolios from research to channel PR, crisis communications, channel relationship, campaign designing and lining up of celebrities, politicians.   Starting her career as a Media and Communications Coordinator for Delhi Book Fair – 2005, Zaidi has not looked back since then, crossing one after another milestones!

At present, she is leading Communications at Syngenta India Pvt Ltd, a Swiss based MNC. Earlier she was heading Communications and Advocacy division of Sasakawa India Leprosy Foundation where she designed some award-winning campaigns for the socio economic development of those affected by leprosy and their families.

Tehseen’s professional versatility includes working at the cutting edge of journalism, PR and advocacy communications while handling an array of industries such as agriculture, FMCG, aviation, telecom and automobiles.

The expertise of Tehseen is strongly built on the pillars of her deep analytical capability, policy analysis, advocacy evaluation, strategic communication and media network. Her numerous years of continuous engagement with corporate, government and policymakers while working at NDTV have enabled her to build a vast network of influencers at all levels of the economy. She has also demonstrated capabilities in organising and executing advocacy-based conferences, event-centric brand and marketing engagements, press conferences, and media familiarisation trips.

Given her unmatched multi-tasking abilities, celebrity guest management, and excelling the desired results amid hair-thin deadlines, and proficiency for outstanding communication development for the stakeholders, she has left her indelible professional mark at her every place of work. With her exceptional commitment and perseverance, she has not only defied barriers but has also delivered desired results, bringing growth, value and resilience to her department and the institution as a whole.

Hailing from a simple but value-based family, Tehseen has been remarkably successful in carrying out her responsibilities by leveraging her specialised expertise in communications, networking, broadcasting, and public relations. Dealing with who’s who of the industry starting from Members of Parliament, Senior Editors and media professionals to ensure the organisation’s goals are achieved, she also displays rare kind of brilliance in embracing the change with ever-shifting goal posts amid tough deadlines.

At Syngenta India, a global agri-tech firm, she has successfully restructured the communications ecosystem while moving from reactive communications to proactive communications by effective strategy development for media and digital platforms. Her finesse in social media management through various campaigns, posts, and short films, is a class in itself, while her powerful profiling expertise for spokespersons at various events, and submissions for nominations to accreditation and awards has no parallels in the industry. Ever updated, organized, innovative and tuned to the realities, Tehseen is known for playing the best professional shots under any circumstances!