Alisha Anand, has been recognized as the Most Prominent Brand Marketing Professional of the Year - 2022, New Delhi (Under 40) by BusinessMint.
Alisha Anand is one of the most eminent personalities in the space of Brand, Marketing & Communications. She is the Deputy Vice President, Marketing & Communications at SATYA MicroCapital Ltd. She is a seasoned professional acquiring over 14 years of proficient experience with a deep understanding of leadership and strategic needs in marketing spanning across Finance, Consumer durables, Luxury Retail, MICE & Award Industry. She has led several positions across India with a vision to creatively and strategically transform marketing and build brands that connects with people from all walks of life.
Currently she is associated with SATYA MicroCapital Ltd - an RBI registered NBFC-MFI, which serves low-income and underserved women entrepreneurs by extending micro loans in India’s rural and semi-urban areas. She is navigating teams across multiple marketing sub-functions like Brand Strategy, Media Relations, Digital & Social Media Marketing, Content Marketing, Consumer Insight etc. Alisha, ardently venerates Vivek Tiwari – MD, CIO & CEO of SATYA MicorCapital as her mentor who reflects laudable values of humanity across every layer of professional ladder. Under his visionary leadership, SATYA consistently embarks initiatives inclined towards welfare of mankind.
Being employed in an organization which is purely dedicated towards socio-economic upliftment of women in all realms, she extends gratitude towards SATYA MicroCapital Ltd because of which she has gained deep understanding of challenges that women encounter in their day-to-day life.
SATYA is promoting entrepreneurship and generating livelihood opportunities in the domestic and rural markets to bridge the gap between the segments in terms of financial inclusion and social upliftment. Furthermore, with commitment towards its social roles – focus on Nasha Mukt Samaaj, Gender Equality, Swachh Bharat and Digital India, SATYA, being one of the fastest growing microfinance companies, is constantly innovating and developing new technological solutions and has brought a new dimension in the microlending space.
She is the go-to person for providing inputs on strategy for brand building, content planning, business development planning, multimedia pitches for the group, acquisition evaluation, analytics & representing SATYA on various internal/external committees and platforms. Alisha's diverse experience has given her a well-rounded view of the Marketing industry. Her strong passion combined with gentle humility shines through her words making them inspiring and relatable.
She has a never-ending thirst for challenges. Given any field, she has always found her way out with a practical solution, and she enjoys doing it. During the COVID19 pandemic, Alisha brought the digital revolution at SATYA during this difficult time, running several online campaigns on social media that helped her team to connect with their client base. Modest, insightful, and progressive- as best to describe her- are some of the key traits that make Alisha a great individual. She added “Nothing makes me feel good than to see, how women today are so much more educated, confident and are accelerating their growth pathways in every sphere across all avenues and leading by example. It is our endeavor that our sustainable efforts today will positively impact and improve the lives of generations to come. I am thrilled that I am assisting them in carrying their mission further”.