Business Mint Recognized Karan Arora as Excellence in Automobile Marketing (Under 40) for the Year 2022

Karan is the current AGM Marketing at Audi India, where he is leading the marketing communication, creative and media strategy, experiential, and d2c activations. He has been the chief architect behind the successful campaigns for Audi in India: the launch of electrification journey for Audi in India with e-Tron and e-Tron GT, the impactful business campaigns for the allied businesses of Audi, the highly engaging performance and lifestyle car drive events and the innovative activations like Audi drive-in cinema for existing customers. Karan has been played a pivotal role in implementing the new brand positioning of Audi in India- “future is an attitude” and the seamless integration of all customer touchpoints in the brand narrative. He has been at the helm of the team responsible for establishing content strategy and startup-first strategy for the brand Audi. With a highly strategic mindset and result-oriented attitude, Karan has planned and executed various industry-first/company-first projects.

Most recently he served as Regional Manager for North at Audi India where he played a vital role in some key projects like the turnaround of the Delhi NCR market, the transition of the biggest dealer for Audi in India, and the customer loyalty project. Prior to this, he has served as Regional Business Manager at Jaguar Land Rover India, where he was a part of setting up JLR in the Indian market. The inception phase of JLR in India saw Karan playing a critical role in initiating various pillars of business in the country. Donning multiple hats in various domains in this phase of his career shaped the versatile and agile professional he is seen today. He is a rising star in the corporate world and touted to be the next young leader in the luxury auto industry. A fast tracker in the professional world , Karan is a versatile Marketing and Sales professional with expertise in formulating and executing business strategies in India. A high performer in academics with a penchant for disruptive innovation rounds up Karan as a highly competent professional.