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Business Mint Recognized Mirragio as the Most Prominent Fashion Startup for the Modern Woman 2022
Mohit Jain is the Founder of Miraggio, a fashion accessory brand creating modern and trendy bags for women. His passion for experimenting with the orthodox and introducing unconventional ideas and concepts had its genesis in his entrepreneurial heredity.
Updated: Apr 13, 2022, 17:35 IST
Mohit Jain is the Founder of Miraggio, a fashion accessory brand creating modern and trendy bags for women. His passion for experimenting with the orthodox and introducing unconventional ideas and concepts had its genesis in his entrepreneurial heredity. Mohit pursued a degree in Business Marketing from Canada and focussed his learning and expertise on his passion — entrepreneurship. His in-depth experience over the years and a comprehensive understanding of entrepreneurship and the marketing landscape have allowed him to create a path-breaking revolution in the Indian fashion accessories industry.
Early on in his career, Mohit noticed a gap in the market between brands that cater to trendy bags but remain unaffordable for a majority of women and brands that are affordable but unable to keep up with the trends. This is where the idea of Miraggio came into the picture. Founded in 2019, Miraggio caters to Millenial and Gen Z women today who want to stay up to date with trends on a budget. As a young brand, Miraggio focused on creating trend-forward and stylish bags for women and established its place in the fashion industry. Now, it is slowly building the base to expand into diverse accessories in the near future. Over the past two years, Mohit’s vision for Miraggio has now transformed into a dynamic and fast-growing D2C brand in the accessories space which is building a community of modern young women and is only set to grow further.
About Miraggio
Miraggio is a leading name in iconic fashion and accessories brands. Synonymous with trendy and stylish, the brand creates trendy and fashionable handbags for women. Launched in 2019 by Mohit Jain, the brand focuses on designing bags that are inspired by and made for modern women and pushes the boundaries of modern accessories through constant innovation. With an oomph of panache and unparalleled style, Miraggio is inspiring trends and leading a fashion revolution from the front. Their digital-first approach and exceptionally frictionless e-commerce experience position them among premier brands in the industry. Miraggio’s commitment to durability, reliability, and bespoke craftsmanship has successfully garnered a strong presence of the brand across the Indian subcontinent. Today, Miraggio enjoys a strong revenue projection and a massive community of loyal and contented customers that are continuously growing.
Early on in his career, Mohit noticed a gap in the market between brands that cater to trendy bags but remain unaffordable for a majority of women and brands that are affordable but unable to keep up with the trends. This is where the idea of Miraggio came into the picture. Founded in 2019, Miraggio caters to Millenial and Gen Z women today who want to stay up to date with trends on a budget. As a young brand, Miraggio focused on creating trend-forward and stylish bags for women and established its place in the fashion industry. Now, it is slowly building the base to expand into diverse accessories in the near future. Over the past two years, Mohit’s vision for Miraggio has now transformed into a dynamic and fast-growing D2C brand in the accessories space which is building a community of modern young women and is only set to grow further.
About Miraggio
Miraggio is a leading name in iconic fashion and accessories brands. Synonymous with trendy and stylish, the brand creates trendy and fashionable handbags for women. Launched in 2019 by Mohit Jain, the brand focuses on designing bags that are inspired by and made for modern women and pushes the boundaries of modern accessories through constant innovation. With an oomph of panache and unparalleled style, Miraggio is inspiring trends and leading a fashion revolution from the front. Their digital-first approach and exceptionally frictionless e-commerce experience position them among premier brands in the industry. Miraggio’s commitment to durability, reliability, and bespoke craftsmanship has successfully garnered a strong presence of the brand across the Indian subcontinent. Today, Miraggio enjoys a strong revenue projection and a massive community of loyal and contented customers that are continuously growing.