Business Mint Recognized Snazz as the Most Prominent Creative Digital Agency of the Year 2022
Anoushka Poddar is a 13-year-old girl currently studying in the 8th grade at the Dhirubhai Ambani International School, Mumbai. Ever since she was a young girl, Anoushka has always aspired to be an entrepreneur and make her place in the global world. She wants to defy all stereotypes and show other young girls, what one can do! An interesting facet of her journey so far has been her progress in this field. Earlier this year, she launched India’s first major
teen-focused personal care product line named Snazz.
As a growing teenager, she has truly understood the raveled problems faced by tweens and teens when it comes to personal care. Teens and young adults face unique issues like acne, eczema, and breakouts, and need the right nourishment for their hair & skin type. In the summer of 2021, Anoushka herself started facing skin allergy problems while using her Mom’s ‘really famous’ brand. She soon realized that while there are a plethora of brands for adults and kids, there isn’t any mainstream personal care product in India for teens! After researching this topic on her own and speaking with her friends, she realized that she wasn’t the only one going through this “phase”. Thus came the idea of creating Snazz!
Initially starting with shampoos and conditioners, Snazz offers products that are customized to the unique needs and skin type of teens by eliminating all harmful chemicals, has added natural nourishment, with a packaging that is not only trendy but also environmentally sustainable.
Snazz’s tagline ‘Be What You Want’ truly signifies Anoushka and her approach to life.
Snazz’s first product line includes “Apple Addiction” Shampoos and “Argon Amber” Conditioners. The product emphasizes three main pillars: Being Bold, Being Confident, and Being Responsible. It is made to appeal to the age group who are neither ‘kids’ nor ‘adults’ and incorporates sleek themes that youngsters can identify with. It’s customized for the skin types of the target segment and uses natural ingredients and nourishments. It is aligned with PETA guidelines and the Sustainable Development Goals and has no harmful chemicals like sulfates, phthalates, parabens, or phosphates. Snazz targets urban premium customers looking for suitable personal care products. With an estimated, 1.25 million people as its target audience, Snazz has an immediately addressable market of over US$ 30 million. Within a short time frame of only 1 month, Snazz has already started to gain interest from outside the city as well. It is currently marketed through its website (www.snazz.in) and its Instagram handle (@official_snazz). In the next phase of growth, Anoushka intends to use e-commerce platforms like Amazon, Flipkart, and Nykaa to make the product even more available at a pan India level.
She has great hopes for this journey and wants to make Anazz ‘the’ hair care solution for all teenagers around India!