Devi Prasanna Pradhan, AVP - LoanTap Financial Technologies has been recognized as Under 40 Industry Experts by Business Mint

As the AVP-Digital Marketing, Devi Prasanna Pradhan is currently leading and driving the digital marketing and communication activities at LoanTap Financial Technologies, a leading player in the Indian fintech sector. As a marketing professional, in the last 7 years, he has worked across different capacities from managing multiple brands to handling media plans grossing over 250 Cr, from handling ORM and PR to managing marketable products and projects.

Throughout this time, he has helped the brands receive several awards and recognitions – The Federal, an English news portal, won the Best News Start-up - Silver award at WAN IFRA SDMA 2019, LoanTap won the “Best Digital Lending NBFC of the Year” award at the India NBFC Summit & Awards 2022. He led the Fraudulent Loan campaign of LoanTap, an initiative that tried to spread awareness of how to be aware and stay safe against the many fraudulent lender and loan apps available in the market. With thoughtfully crafted marketing campaigns and impactful messaging, the campaign won “Best Marketing Initiative of the Year” at BFSI Tech Summit & Awards 2022 and was recognized as the “Best Use of Digital Marketing – BFSI” at Colors IMASouth 2022 by Exchange4Media. Before shifting his career into media and marketing, Devi Prasanna has worked with Wipro as a Mainframe developer working with BFSI clients and has been recognised for his work in the magnetic strip to EMV chips conversion project.

He also has a 2 years’ experience as an entrepreneur where he had setup an anytime-anything delivery platform called Zoika Buddy and a late-night snacking joint inside the MICA campus called Khatti-Stop in Ahmedabad. As a creatively driven person, he has an innate interest in traveling and photography. He has also been contributing toward addressing the issues related to primary education in India. He has volunteered with Teach For India and Robinhood Army. In 2022, he was recognized among 25 emerging digital leaders and was also recognized as Under 40 Industry Experts 2023 in Digital Marketing for Fintech Category in the Nationwide Awards by Business Mint.