Helen Cooper Founder of Helen Cooper School of Luxury UK Recognized as the Most Inspiring Women of the Year 2022 by Business Mint
Helen Cooper has over 35 years of experience working with global premium and luxury brands, delivering high growth and outstanding projects that have transformed struggling brands into winners, and has launched award-winning products that have been both innovative and beautiful.
Whilst she continues to work on multi-million dollar projects with multinational companies, she also noticed that there was a significant shift occurring in the Luxury market over the past few years, driven by the New Luxury consumers from the Gen Z and Millennial groups. This Luxury Shift was starting to drive the future of Luxury and open up new opportunities in developing markets such as India.
However, her discussions with aspiring entrepreneurs in India highlighted that they were failing to launch their ideas simply because they lacked two things: Confidence and Knowledge. That’s why she decided to create the ‘Find your Future in Luxury’ Programme so that she could share her lifetime of accumulated knowledge, insights, and expertise in strategic thinking, brand creation, and marketing excellence with entrepreneurs just like you.
The Programme has taken nearly two years to develop, research and write, and she has gathered thoughts on the content from the entrepreneurs that she mentors in different countries around the world, including all of the things that they wished they’d known when they were starting out.
“I was keen to focus on the practical knowledge and skills that entrepreneurs in Luxury need rather than repeat the history lessons of already successful western luxury brands, as I felt that this was missing from all of the other courses that I researched beforehand. I’ve designed each module to focus on specific topics, providing a straightforward explanation of theories and techniques, and have created workbooks that encourage the practical application of the
I firmly believe that with knowledge comes confidence, and with Confidence comes
Opportunities and success.”
I was also keen to ensure that the Luxury opportunity wasn’t just limited to the brand creators, and so all of our tutors have been hand-picked by me for their real-world knowledge and experience of Luxury for each of the courses that they teach.
Helen originally qualified as a teacher, before moving into the commercial world, and has developed a deep passion for sharing knowledge and inspiring others to be amazing – whether that’s in business, creating fabulous products, or supporting others through informed investment.
She has worked at senior executive levels with a number of well-known international premium and luxury consumer brands, such as Virgin, Yardley and The Royal Mint, but is also an entrepreneur, and so personally understands the challenges of setting up your own business. This, and the mentoring work that she does for early-stage entrepreneurs around the world, gives her a unique insight and is the basis of the content of the programme that she’s developed.
The reason for establishing the Helen Cooper School of Luxury and writing the Decoding Luxury course was to share a lifetime of experience and expertise, using proven tools and techniques that she has gathered throughout her career. Sustainability is something that she is really committed to, and she strongly believes that Luxury can be at the forefront of tackling this, through its high-quality products that are intended to last rather than be thrown away.
As she says “You can be part of making Luxury more relevant and responsible by the choices you make for your business. This course will show you how.”
As a former teacher, the student's learning experience is very important to her. Her down to earth communication style makes even very difficult concepts easy to understand, by breaking them down into actionable bite-sized pieces of information. The tutors have been handpicked for their real-world Luxury experience and their ability to help students learn effectively. Their inspirational coaching style will support them in the weekly webinars and provide guidance on their assignments.
“The two biggest reasons for businesses failing are a lack of strategic planning and a lack of knowledge. We’re here to help build your confidence in both of these so that you can achieve your dreams.” Helen Cooper.