Luv Deshpande, Brand & Marketing Manager - East West Freight Carriers Limited has been recognized as Under 40 Industry Experts by Business Mint
Logistics businesses are becoming more organised and competitive, with a wave of new-age startups using technology to differentiate themselves and increase their visibility. Demand is growing, but so is the number of companies offering comprehensive supply chain solutions and specialised services such as last mile delivery. Service quality and reliability are key aspects, but changes in customer buying behaviour and omnichannel marketing are revolutionising the way B2B organisations, especially logistics communicate and reach out to customers across multiple touchpoints. This is where EWFCL' s Head of Brand and Marketing, Luv Deshpande, comes in.
His career is witness to how every step in our life is a building block and how all things eventually come together to form a bigger and better picture. He started his career in the aviation industry and spent 6 years working as Airport Ground Staff for three of the biggest names in cargo airlines, post which he worked his way through Couriers and Shipping Freight, gaining a strong foundation in the Indian Logistics Industry. He then acquired an MBA degree with Marketing as his major, and contributed to the Branding and Marketing efforts of various brands across all industries while he worked for several Marketing agencies for 12 years. He has worked with some of the most prestigious brands in India, and overseas.
Luv now heads the Brand and Marketing division at East West Freight Carriers Ltd, India's largest logistics company, incorporating his collective experience in both the industries. He has overseen the successful migration of the new EWFCL website and is the brain behind EWFCL's full digital presence, transforming their once limited digital footprint. From establishing the value of their brand's tone and amplifying their digital presence to educating everyone about the importance of online reputation as well as capitalising Facebook and Instagram for business, it has been a tremendously satisfying journey for him. Within a year, competitors from India and around the world followed the EWFCL page and admired their work asking for suggestions to improve their own online branding efforts.
'Brand Growth' is the focal point while 'Customer Satisfaction' is the wheel that spins around it according to Luv, as he believes it to be the main purpose behind logistics marketing in India. His aim is to directly understand customer needs and requirements in order to develop strategies that work for EWFCL.