Malay Agrawal, Founder - Aurum has been recognized as Under 30 Inspiring Entrepreneurs by Business Mint
Malay Agrawal is the founder of Aurum, a leading premium brand in India when it comes to fashion jewellery and festival products. Aurum made its name in the market quickly with its wide variety of products and latest designs. With a strong manufacturing set up, Aurum is currently one of the major suppliers to 500+ major wholesalers in the country and abroad. Most of the manufacturing is set up in a way that removes the middlemen and helps create direct employment for thousands of disadvantaged women in 17+ villages of Gujarat, boosting women empowerment.
Aurum has two major categories: Art Jewellery and Festival Goods. Festival goods include products like Rakhi, Karwachauth Sets, Diwali Diyas, Dandias, Pooja Thalis and Toran. Whereas the Art Jewellery includes products like bangles and fashion jewellery. This premium copper based jewellery with stunning high quality polish, is one of the most preferred jewellery for the brides during their weddings and other occasions.
Apart from having a strong foothold in the general bazaar markets, Aurum is also a leading brand in Modern Trade, E-Commerce and Export channels. Because of their high quality and trustworthy services, they are highly favored by the corporates for their corporate gifting needs. Aurum is currently selling majorly via its online and offline channel partners but it is now boosting its website (www.aurum.org.in) to reach out to the consumers directly.
Aurum with its rich packaging is one of the few for-profit social impact firms that is staunchly committed to bringing a change in the societal and financial statuses of the women in the rural sectors while giving the customers the premium quality in products they aspire. Aurum’s entire product designing is done in-house while the production is done in the villages. Aurum leads the way for improving the financial statuses of the artisans in the country and showcasing how corporates can work in tandem with the deprived symbiotically, to create something so inspirational.