Mas Callnet India Private Limited has been recognized as Most Promising Business Process Management Company of the Year-2022 by Businessmint

Revolutionizing CX With AI-Enabled Customer Engagement

To keep up with the dynamic digital landscape, the majority of organizations are now investing in customer communications management.  As new disruptive technologies like Artificial Intelligence (AI), Machine Learning (ML), and Chatbots emerge, it will be critical for customer communication to adapt to meet the needs of new-age customers who demand quick results. By utilizing these technologies, businesses can reduce operational costs, increase efficiency and enhance the overall customer experience.

Mas Callnet - Delivering Smart Tech-Driven CX Solutions

Mas Callnet is a leading customer journey management solution provider with a comprehensive suite of communication APIs, Omnichannel Outreach, and Conversational AI. With 20 years of experience, they have been providing 360-degree cost-effective customer engagement solutions that help businesses manage the entire customer lifecycle seamlessly. 

For them, CX goes beyond the conventional ways of serving the overall customer service ecosystem - you can be sure that your customer's needs are always being met - and exceeded! Mas Callnet is founded by Ashwani Wadhwa and Deepak Kashyap - two customer experience experts who are out to change the way businesses interact with their customers. 

Mas Callnet specializes in designing customizable cutting-edge CX solutions to address key pain points and enhance value for businesses of all sizes and types. They have been a game changer across all industries, but they have made a significant contribution to e-commerce brands due to the recent transition towards online selling. They have been offering unique solutions to e-commerce brands for the past 10 years, and their use cases include a multitude of strategic outbound and inbound campaigns, inquiry handling, sales fulfillment, order processing, omnichannel outreach, proactive communication, cart abandonment & IVR solutions. This has boosted revenue for them by 18%-23% and reduced operational costs by up to 52%. They design and deliver customer experience across all touchpoints to create an exceptional experience for customers.

A Leader in AI-Driven Innovation, What sets them apart from other conventional outsourcing companies is their Commitment to always keeping their Customers at the center and creating solutions that are convenient for them.  Not only this, setting out boundaries, unlike other contact center companies, MCN has disrupted the contact center industry with their cutting-edge and innovative solution called "DialDesk" - which is a fusion of BPO services, cloud telephony & Omnichannel, Dialer, CRM, and India’s only Pay-As-You-Use customer interaction solution.

As a result of this unique CX solution, SMBs and SMEs can manage their customer interactions effectively, empowering them to succeed and changing the game for their business. The solution offers a wide range of features that allow businesses to take control of their customer interactions, including a customer management system, an interaction management system, and a reporting dashboard panel. 

Corroborating on this Deepak Kashyap, Founder @ Mas Callnet shares, “We are committed to creating an innovative landscape for our clients, where intelligent human intervention and reliable technology work together to enhance the customer experience. We have a unique dedication to understanding our client's needs and offering them solutions that go beyond a conventional solution using intelligent automation, AI, and other advanced technologies.”

Further talking about conversational AI, Deepak adds, “This technology helps organizations to interact with users using AI, messaging apps, and speech recognition. It offers bespoke experiences that use past interaction history to offer more personalized solutions and engagements.

Deepak believes that omnichannel customer interaction is changing the CX landscape. Says he, “We're excited to announce the launch of Omnichannel Customer Interaction Solution - DialDee! This innovative new product offers smart, intelligent human intervention at very cost-effective prices, promising to change the way businesses interact with chatbots. With Omnichannel outreach and the ability to boost revenue, DialDee is set to revolutionize the way businesses operate, especially E-commerce!”

Pathway Ahead

In an environment of AI-led process automation and human expertise, Mas Callnet strives to become a customer engagement partner - which is sheerly focused on designing and delivering an enhanced experience to its clients. They have processed over 1577 billion interactions (voice and non-voice) with 400+ clients using state-of-the-art infrastructure and highly skilled representatives that are available 24/7. Embracing the future of customer engagement technology, the company plans to continue shaking up the industry by working with clients from all industries and sizes.

“We want to help businesses understand that communication is key to bridging the gap between them and their customers. Happy customers are essential for any business to survive, so it's crucial to make sure they have a positive experience. Businesses need to understand how communication can drive growth, retention, and acquisition,” Deepak concludes.

Overall, the vision of the organization is to be a reliable platform that businesses can use to communicate with customers. This would help create a more efficient and organized way for businesses to reach out to their target market, as well as provide customers with a go-to source for information on products and services.