Sabista Khan, Founder & Fashion Designer - The Cinderella Story has been recognized as Best Emerging Women Entrepreneur of the Year - 2022, Fashion Designer Category by Business Mint
Sabista Khan has always been an ardent lover of fashion and styling. However, she says, “As a Pathan girl with big bones, I always found it difficult to fit into a good pair of shoes because of wide feet. I had to do something about it.”. Her deep-rooted love for juttis and the dearth of good footwear designers in the industry led to the inception of The Cinderella Story.
Having never been to fashion school, Sabista has always believed in her keen design sensibilities and her level-head for practicality. She quit her corporate job, went on the ground to the actual karigars, and learnt the craft—finally, turning into the lead designer at the helm of the brand.
She has been spearheading the brand for over 4 years now and has been featured in multiple publications like The Hindu, The New Indian Express, WOW Hyderabad, Telangana Today, Deccan Chronicle, Hindustan Times etc. Her designs have also been worn by the likes of Rhea Kapoor, Soha Ali Khan, Kriti Sanon, Adah Sharma, Diana Penty and many more. Her designs are quickly becoming an industry favorite for the film fraternity.
The Cinderella Story focused on not only creating inclusive and comfortable designs but also on enabling female karigars to pursue their passion of working and attaining financial independence. We are made with love, and by hand, in India!