Tarun Majumdar, Vice President | Sales & Marketing has been recognized as Most Prominent Sales and Marketing Healthcare Industry Leader of the Year - 2022 by BusinessMint.
Mr. Tarun Majumdar – Vice President, Sales & Marketing, Paras Healthcare has over 2.5 decades of experience in his vertical. He is an accomplished administrator and has been instrumental in various brand transformations into a multi-channel, digitally integrated, and offline sales & marketing health & pharmaceutical industry leader. He has extensive experience in driving business through strategic marketing insights along with conceptualizing and launch of new initiatives across geographies and target segments.
Interviewer – Heartiest congratulations to you Sir for receiving the “Most Prominent Sales and Marketing Healthcare Industry Leader of the Year – 2022”
Tarun - This accomplishment is a significant milestone in my life. I extend my gratitude for allowing me to receive this reward. I would like to thank my wife – Kajal, My children - Shriyanka & Aaryan for their extended support throughout.
Interviewer – Can you please throw some light on how the pandemic has changed/ altered working scenarios across the Indian healthcare sector?
Tarun – The COVID-19 pandemic has fundamentally changed the way we work, compelling organizations to find ways to accelerate their digital journey. Technology took center stage and proved to be the biggest enabler for employees to work from home while maintaining high productivity and efficiency. The digital campaigns saw a sharp rise giving a speedy & effective way of increasing the sales & revenue of the organization.
Interviewer – Sales & Marketing is a tough department to handle. What is your take on the importance of maintaining a healthy work-life balance?
Tarun – It all boils down to a single thing – discipline. The only way to make sure you maintain a healthy work-life balance is to be disciplined. While working from the home, office, or on the ground, make sure you are planning and figure out how and when you are at your productive best and plan your day accordingly. For instance, I find that my most productive time is the first half of the day when I have all the discussions with the leadership team as well as the team reporting to me. This gives me an opportunity to focus more on strategizing and planning to result in a positive outcome.
Interviewer - As more data is available and patients become more empowered, the days of a one-size-fits-all advertising and marketing approach seem to no longer be sustainable. How does this new patient affect the healthcare sector by 2030, and how will it respond?
Tarun - We need to embrace the power of digital innovation and adopt a customer-first business model. Traditionally, we’ve been so focused on selling the features and services across the industry. Now that patients are more aware of their health and focused on holistic health goals, it’s going to be more about expanding our current offerings of services and moving beyond just focusing on the hospital, and instead becoming an active partner in the patients’ management of their overall health. It’s more about what we can bring to the table and the role that we can play in the patient’s journey by focusing on continuous patient outcomes.
Interviewer – To conclude, how do you see the roadmap of digital maturity in the healthcare sector?
Tarun - To connect patient data across a patient’s care pathway, open, secure, and interoperable cloud-based digital platforms are essential, as well as open data standards such as FHIR. Artificial intelligence will help make sense of the growing avalanche of data by supporting rather than supplanting the capabilities of healthcare professionals. No vendor can solve all of healthcare’s challenges alone – instead, the future of digital healthcare will be built in collaborative ecosystems.