Country Chicken has been recognized as Best Emerging Meat Brand of the Year - 2023, Hyderabad by Business Mint
Lets hear the story of Country Chicken Co, a brand looking to launch 65 franchise stores & place themselves in 900 supermarkets in 6 cities of India in the coming 2 years and targeting a revenue of 200 crores.
started by an IIT-BHU alumni Saikesh Goud & a country chicken activist Anisetti Suribabu, Mohd Sami Uddin and Abhishek Patawar ,Country chicken co, as the name indicates, is all about country chicken or natukodi or desi murgi and country eggs
They are providing folks with a healthier chicken and all natural eggs alternative, which are steroid-free & antibiotic-residue-free and raised the way nature intended, unlike the regular chicken being eaten today.
“Country Chicken Co is on a quest to conquer each and every segment of the entire country chicken industry & establish it’s monopoly in this industry, which poses negligible competition and is worth ₹25000 crores, growing at 15% cagr each year.
Country Chicken Co is acting like a bridge between farmer & consumer and has brought together 15,000+ farmers under one roof and has made phenomenoal collaborations in this industry and looking to dominate in every aspect of the country chicken supply chain, i.e. in breeder & hatchery, farming, procurement, trading, wholesale supply, retail (ccc stores, eggs in supermarkets) & marketplace.
Country Chicken Co operates with a decent gross retail margin of 60% and have pretty good margins at each segment of the entire supply chain as the product is hugely in demand and there’s a poor supply in the market.
in retail, we have made some astonishing progress in just 1year after launching our patent pending world's first country chicken retail experiential store, where we have live birds on display and do processing in house and still maintain zero odour.
We are worlds first store where parents & kids equally love to visit the store owing to literally zero odour. We are currently standing tall with 4 retail stores in hyderabad (1-company invested + 3-franchise invested) with each store doing 2x of breakeven sale and that too without any inorganic marketing.
We have made our business asset light model with franchsie invested store options & the current 3 franchise partners are extremely happy with the returns they are earning.” Says CEO & Founder-Saikesh Goud. They had a phenomenal year, which started with them representing Indian meat ecosystem at Dubai expo 2020.
Their first store was inaugrated by Minister of animal husbandry of Telangana, Mr. Talasani Srinivas Yadav; Third store by Minister of sports, Mr. Srinivas Goud; Fourth store by Principal Secretary, Govt of India, Mr. Jayesh Ranjan.