Dr Shweta, Founder - Eh-Maaya Has Been Recognized As Women of 2023 by Business Mint

Dr Shweta S Agashe, a distinguished Radiologist and Sonologist with an illustrious career spanning over a decade, is not only making waves in the medical field but has also carved a niche for herself in the beauty industry with the revolutionary hair care brand Eh-Maaya. As the founder of this no-gimmick hair care brand, Dr Shweta is challenging industry norms and redefining the hair care narrative.

With a specialisation in Sonomammography for breast cancer detection, Foetal Medicine, in-depth Foetal health sonographies, women-specific sonographies, and Salpingography for infertility testing, Dr Shweta has emerged as a leading expert in Radiology and Sonology. Her extensive training at GMC (Mumbai) and Tata Cancer Research (Mumbai) has equipped her with the skills to aid fellow physicians in charting the correct course of treatment and facilitating speedy recoveries. Additionally, she has been a guiding force for numerous female patients, offering advice and conducting investigations on foetal abnormalities, breast cancer, and pelvic cancers.

Dr Shweta's journey into hair care began as a personal quest. Frustrated by the endless cycle of chemical treatments and expensive products that yielded no tangible results, she took matters into her own hands.

Drawing from her medical expertise and personal experiences, she formulated concoctions that were free of harmful ingredients and addressed the root causes of hair issues rather than providing temporary solutions.

The core philosophy behind Eh-Maaya is a paradigm shift in the perception of hair care. Dr Shweta advocates for happy and healthy hair rather than the superficial allure of shiny-looking locks. Recognising the unique challenges of different hair types

due to genetic makeup, she curated a range tailored for Straight, Wavy, and Curly hair during the brand's developmental stages.

Eh-Maaya's inception occurred in the heart of Dr Shweta's kitchen, where clean and transparent hair care products materialised. Today, the brand boasts the trust of over 50,000 women, particularly resonating with professionals in the medical field.

Dr Shweta's mission is clear – she encourages every woman, especially the everyday superwomen with hair care concerns, to break free from the shackles of mainstream hair care trends and embark on a personalised hair care journey with

Eh-Maaya's Rituals, allows their natural beauty to shine through. What sets Eh-Maaya apart is its commitment to effective hair care and adherence to the highest quality standards.

The brand proudly holds 14 international certifications, including Safe Cosmetics Australia Verified, Dermatologically Tested, and Made Safe and Clean Standards. These certifications testify to Dr Shweta's unwavering commitment to herself, driven by her challenges and her 'sisterhood' in hair care.

Dr Shweta S Agashe's foray into the beauty industry with Eh-Maaya is a testament to her passion for holistic well-being and dedication to empowering women to embrace their natural beauty.

Through her expertise and commitment to excellence, she has defied industry norms and created a brand that stands as a beacon of authenticity and trust in the crowded landscape of hair care products.