Kiraak Foodie ( Abhishek ) - Digital Creator Has been Recognized As Rising Star of the Year - 2023, Food Influencer Category by Business Mint

Now People call me Kiraakfoodie ( Handle name ) and Not Abhishek V 

After my undergraduate degree, I ventured into many jobs. I wanted to explore more and realized influencing was something that syncs with my energy. 

Food was something that I enjoyed. Even before starting the vlog, I used to try out new dishes and suggest them to my friends and colleagues. I used to explain how it tasted to them. 

I researched Hyderabad food vlogs and found that, one thing missing in these vlogs was a voice. Thus, started vlogging, shared experiences, and reviewed food without fear of being judged.

I started the vlog on 23rd November 2022 and named it KiraakFoodies. 'Kiraak' is a familiar word used in Hyderabad. 
Example : If you ask a hyderabadi, how was this chai / biryani his answer would be Kiraak if, he/she likes it a lot.

From my initial days, I never concentrated on the number of followers. I went with my passion. I bagged the award in between the journey and this gave me a push to aim for more. 

Food vlogging is an effective marketing tool in the industry?
Yes, It is an important tool for marketing in the present times where everything and everyone is turning online for their needs. 

Visual representation of the food, ambiance,  service and the reviews that go with it  are the one which makes people want to try certain dishes by saving their time.

Like this, food vlogging has become a marketing investment for restaurants.