Kurapati Neelima , Senior Digital Strategist has been recognized as Most Prominent Industry Professional of the Year - 2023, Hyderabad in Digital Strategist Category by Business Mint

Kurapati Neelima is a digital strategist. If integrity, positivity, determination, dedication, and passion have a synonym, it is Mrs. Kurapati Neelima, who is Vice President of Vidyardi Institution Pvt. Ltd.

At such a young age, she backs herself with ample experience as a digital strategist. She has aided many startups, real estate firms, and even the government in achieving their objectives. Being an electronics engineer from JNTU Hyderabad,  then she did a specialization in embedded systems and design from the MS Ramaiah School of Advance Studies, Bengaluru, later she pursued  PGDBA in Finance from Symbiosis Pune, apart from all of these, she started her career as an assistant director of media relations at the NHAI (National Highways Authority of India).

Mrs. Kurapati Neelima has been blessed with a sharp business acumen that has guided her on a journey dotted with milestones. Not at all averse to taking risks, she has time and again proved her leadership qualities by excelling in various categories that she has been a part of over the years.

She came from a medical and engineering family. She married her business-loving husband right after graduating, and they had two children. Her  Husband's support enabled her to begin a peaceful career-oriented life.

She has worked for international and domestic clients as a digital strategist where she covered SEO, SEM, SMM, SMO, ORM, and strategy to get a good success rate through digitization. She had a proven portfolio of clients on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels.

She has been using technology to improve business performance, whether that means creating new products or reimagining current processes. She specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.

She understands all of the digital touchpoints that a consumer interacts with every day. She creates strategic advertising, communications, and marketing campaigns that use these touch points to their fullest effect, building a brand image across the digital space.

She understands how these pieces can come together. Determining how consumers use the Internet and what devices they utilize is a big part of this role. Then figuring out how to link all of these pieces together in a cohesive, coordinated process is her job. While they may not be able to create the website's HTML, She fully understands social media, content strategy, mobile technology, retail in-store, and more.

She is vital for building any business or organization. She has been a content strategy integrator and amplifier across the digital marketplace, surrounding the consumer with your 360-degree brand message.

Her success rate is a key strength in creating new chapters of excellence in the field of digital strategy. Her efforts have been recognized by BusinessMint. Her dream is to be a successful businesswoman who sets an example for others, just like she gets motivation from her family. She believes in focusing on basic ethics, and moral values, and maintaining healthy principles in her professional life.

She has a firm belief: "She is BORN TO SUCCEED."