Roshni Donny Chhawara - Associate Vice President Digital, Concept PR India Ltd has been recognized as Most Promising Digital PR Professional of the Year - 2023, Mumbai by Business Mint

Throughout Roshni's career in digital marketing, she has had the opportunity to work for a range of leading organizations and gain a wealth of experience in this dynamic and fast-paced industry. From her early days at Missing Link, a boutique social media agency, to her most recent role at Concept PR, where she is responsible for managing a team of 40 people and ensuring award-winning campaigns, she has honed her skills and gained a deep understanding of what it takes to drive success in the world of digital marketing.

At Tangent Entertainment, she was the head of content and had the opportunity to dive deeper into the digital world. She also gained a keen appreciation for the importance of seamlessly integrating online and offline messaging to build brand perception and messaging.

Roshni's next stop was Law and Kenneth | Saatchi & Saatchi, where she honed her advertising skills and gained a deeper understanding of the ethos of the digital world. She was part of award-winning campaigns such as #GiveHer5, Dil Se Kashmir, and #YesMom, among others, and was able to see firsthand how effective digital marketing can be in driving real-world results.

In 2018, Roshni joined Concept PR, where she not only managed clients but also took a more strategic business perspective to her role. Under the mentorship of senior management, she was able to help grow the digital arm from a small team of one to a 40-person powerhouse, generating an annual revenue of over 3 Cr. Her portfolio of clients ranges across sectors, including BFSI, Real Estate, PSU’s, Technology, Healthcare to name a few. She also works closely with C-suite executives in developing their digital profiles and communication strategies to emerge as category thought leaders. 

Throughout her career, Roshni has been committed to staying up-to-date with the latest trends and developments in the world of digital marketing. She has attended industry conferences and workshops, and has taken courses to develop her skills in areas such as SEO, SEM, and social media advertising. She is also deeply committed to data-driven decision-making, and always ensures that her campaigns are backed by real-world insights and analytics.

With her diverse background and wealth of experience, Roshni is confident in her ability to drive success through impactful digital marketing efforts. Whether it's developing creative campaigns that engage audiences and build brands or taking a more strategic business perspective to drive growth and profitability, she is committed to delivering the results that her clients need to succeed in today's digital landscape.