Adipurush made a dent of Rs 200 crore in the sluggish box office.

Adipurush, the blockbuster movie that debuted on June 16 and starred south Indian superstar Prabhas, was predicted to gross Rs 500 crore, which would have boosted attendance at theatres like PVR Inox. Yet, during the course of its 10 days in theatres, the movie made about Rs 274 crore. Now, exhibitors predict that it would struggle to reach the Rs 300 crore mark.

According to Amit Sharma, managing director of Miraj Cinemas, the overall box office loss in the northern region is Rs 100 crore, and the loss in the south is also similar. The movie has the potential to earn twice as much money as it had up to this point, he continued.

Strong marketing helped the movie earn Rs 200 crore in its first weekend across all languages. Due to unfavourable word of mouth, it began to plummet sharply on day four, according to the theatre owners. In addition to English, the movie was also released in Hindi, Telugu, Tamil, Malayalam, and Kannada.

"There were a lot of expectations. However, the movie failed to take off after the first three days because of bad word of mouth. This is true despite the fact that the film's dialogue was changed, which resulted in criticism from viewers. It is challenging to win back the public once negative word of mouth has spread. One exhibitor from Uttar Pradesh reported that after Monday, business sharply decreased and occupancy plummeted to 20% from over 90% in the first three days.

Vishek Chauhan, who owns a single-screen theatre in Bihar, is another exhibitor who said that the movie's business and occupancy plummeted after its opening Monday (June 19). "The movie received utter rejection and was losing viewers. Compared to Friday, it decreased by 50% on Monday.

Vishek Chauhan, a different exhibitor who manages a single-screen in Bihar, claimed that the movie's business and occupancy plummeted after its opening Monday (June 19). "The movie received utter scorn and was losing viewers. It dropped by 50% from Friday (June 16) to Monday (June 17) and continued to drop by 15-20%, dying today. This will have a significant impact on box office revenue. The northern show industry is struggling "said he.