The Kerala Story's 21st Box Office Day: Another Fantastic Week for the Adah Sharma Starrer!

The Kerala Story had again another fantastic week thanks to the approximately 42 crores that came in. The movie made 81 crores in its first week of release, hence the fact that the reduction in revenue is still less than 50% and that too in the third week is extremely amazing. Even that would have been really spectacular if this fall had occurred in the second week and that too for a big budget movie. That The Kerala Story was able to accomplish that is quite astounding.

The Kerala Story continued to do strongly over the weekdays as well, with Thursday's sales exceeding 3 crores. This implies that the fourth weekend would very easily surpass the 10 crore barrier at this point and that it won't be unexpected if it goes into that 12-14 crore range, especially given that the movie has historically grown quite well on Saturdays.