Waseem Amrohi, Founder - InKING Ideas has been recognized as Under 40 Promising Entrepreneurs by Business Mint
Unassuming at first, Waseem Amrohi is a simmering personality of silent strength when it comes to niche related to Movie Marketing and Entertainment ! He is the person you should unquestionably contact .
Leading Digital Marketing Guru cum the Founder of established advertising agency firm " Inking Ideas ", Waseem Amrohi is well - rounded & versatile about the ins and outs of digital domain.
Talking about his seamlessly intriguing entrepreneurial journey ! He said -venturing into fields less explored and challenging field of movie marketing & entertainment ,were an opportunistic move for him
Waseem Amrohi is one of the most well-known people in the Digital Marketing Industry. He is the true Guru of movie marketing and entertainment. The best thing about him is that he's not all talk - he's tested everything that he implements in practice as the CEO of Advertising Studio.
His work is marked by impeccability, and imbued with sheer clarity & perfection.
Due to his genuine Passion Combined with sheer dedication , Waseem swept through numerous coveted awards , ranging from diverse media platforms.
No doubt, Waseem Amrohi is one of the most sought - after Digital Marketing Expert presently , and also the man behind many award winning advertising campaigns. He has won many awards globally for best campaigns including BBC national marketing award 2017 for his successful digital contribution in relation to National Award winning films – Pink, Neerja and best campaigns for Hyundai, All About You and HRX as a Creative Director. Amrohi has also won best social media campaigns in CSR at ACEF Awards, for the tremendous success of his innovative campaigns with – The Parx hunt’17, YES Foundation”Yes I am The Change” to name a few.
He has been part of several acclaimed International movies along with some big banner Bollywood Movies like Tubelight, Sultan, Padman, Raid, Golmaal Again, Lakhnow central, Begam jaan, , Bhomi, Poster boys, as a creative director and strategy head.
The ACEF Awards rewarded Waseem Amrohi for Best Digital Integrated Award, Excellence in Digital Transformation Award for M.S. Dhoni: The Untold Story, And Digital marketing awards for Padmavati, Sachin - A billion Dreams and Wide- reaching and several acclaimed International movies managed by him: Logan, The Boss Baby, Baywatch, The Greatest Showman, and Kung Fu Panda 3 and many more. With his focused vision and marketing efforts, he can pull off all social media campaigns effectively
Digital Marketing & Advertising Maven, Waseem Amrohi is undoubtedly the biggest name in the niche of the Digital Marketing Industry. He needs no introduction as everyone in the digital marketing realm knows him as one of the brightest personalities in the Social Media multiverse. Waseem Amrohi is the answer to all of your digital marketing & advertising problems.
In today’s conversation, Waseem Amrohi shares nuggets of wisdom that will help your business thrive in the ever-changing digital marketing landscape, also this intriguing yet insightful one-on-one Interview with Advertising Guru of India-Waseem Amrohi will leave you inspired. Let’s begin the interview.
Excerpts from the interview:
Q: First of all, tell us how you started your journey? How did it all begin?
Waseem Amrohi: I love reading & writing. It was pure serendipity that got me connected to the advertising world. It was a visit to cyber cafes and access to the internet back in 1998 that provided me with a sense of clarity in the digital world domain. Initially, I was preparing for my NDA exam and that was the reason for my frequent visits to a cyber cafe which eventually turned out to be a game-changer journey for me. I am inspired by advertising campaigns like hamara bajaj by Sir Alyque Padamsee. For me he is the one behind all my dedication and passion.
I am based to get a change to work on the digital part of Tata tea “Jago re” in early stage of my career.
I played a small part in that but It was a great platform for me.
Learning everything on the way in his two-decade long career, UPite Waseem Amrohi feels that now he has reached a stage when he can surely direct a feature film and plunge into acting as well.
“If you are willing to work then there are no boundaries! From my experience in all these years I have understood that filmmaking is a craft that you learn over the years. There was no stopping for me I did theatre, ramp shows, ad making, production, writing, music videos and now I am all set to take up direction along with acting. I have learnt everything on the go. Making songs has taught me production, direction and budgeting which will help in films,” says Amrohi.
Having a close connect with Lucknow, he is scheduled to direct his feature film here.
“I have written a gangster drama D Hatela that I will directing as well. The film is set in Lucknow and we will also shoot it in Amroha and Mumbai. During my previous visit, I did an initial recce and will be back this month to take things forward. I too will be playing an important role in the film that we intend to shoot later this year with leading actors,” he adds.
Amrohi has produced seven songs. “Three of them have released — Meri Bandi starring Nishant Malkhani and Khushboo Khan, Shaan’s song Dil Ko Thug Liya composed by Shabab Sabri and another one with Ramji Gulati starring actor Aadil Khan. All have multi-million views and are trending. I have done a song in Dubai with actor Imran Abbas Naqvi who was last seen in the film Creature. Now, I will be directing more songs and maybe act as well.”
On being bitten by acting bug he says, “I used to normally put my photos and reels on Instagram but some of them went viral and my followers grew to over two million. Since I am into video production I started getting offers to come in front of camera and a few web offers too. So in a way for me it has been a reverse road from behind to the front of a camera. Today I want to give acting a try as well.”
Telling us about his UP connect he says, “My family is associated with Bollywood for last 50 years. Dada Saheb Phalke Award winner Manzoor Amrohi (art director of Kaalia) is my uncle. I have made over 100 TVC for many companies. I was born and studied in Amroha then Delhi before settling in Mumbai. I have written six scripts and got them registered with the film association. I am in discussion with Anees (Bazmee) bhai for a project.”
Amrohi has been to city multiple times. “I have very close connection with Lucknow and its Shia clerics including Kalbe Jawad saheb, Yasoob (Abbas) bhai and others. I was also a special guest during the launch of souvenir of 100 years of Shia College celebration,” he concludes.