Mankind Pharma has been as recognized Most Innovative Chatbot of the Year - 2022, By BusinessMint
As digital is the new frontier for physicians, Mankind is one of the 1st pharmaceutical company in India to reach out to physicians via Official WhatsApp Channel for Doctors.
Doctors across Specialties like GP MBBS, GP Non-MBBS and consulting physicians are in continuous search of getting their knowledge upgraded with the help of a specialist like a Cardiologist, however, due to time crunch and unavailability of a specialist in every corner is a challenge.
As digital is the new frontier for physicians, Mankind is one of the 1st pharmaceutical company in India to reach out to physicians via the Official WhatsApp Channel for Doctors.
The endeavor of Mankind pharma is to upskill the knowledge of GP-MBBS, GP Non-MBBS, and Consulting physicians in the field of Cardiology with the help of a specialist like a Cardiologist through video content that a physician can view at his convenience and thereby make faster Clinical Decisions and improve patient outcomes
This will help establish Mankind Pharma truly as an innovative company that helps physicians treat patients better.
In order to measure sales impact, we have identified a number of headquarters in India where the sales are degrowing for Mankind products. This is primarily due to several reasons including unavailability of medical reps in that headquarter, vacancies, recently joined medical reps, and the presence of doctors in remote locations where reps are unable to access HCPs.
And thus WhatsApp based omnichannel marketing can change the way Pharma companies operate Globally
Mankind Connect (Leveraging Whatsapp and Omnichannel to drive Doctor engagement and sales)
There are hundreds of medical reps who meet a doctor in a day, which has increased the clutter with no differentiation at all. Most calls are brand reminders with no or fewer discussions on disease management.
Data shows Doctors give less than 1 min to medical rep for a sales call
In 2015, there were 46% rep-accessible HCPs, while the number shrunk to 44% in 2017. As research shows, almost 50% of HCPs could easily imagine a world without sales reps.
Digital is the new frontier for physicians. Today physicians want to get the latest scientific information on disease/therapy on online channels where they can access the content at their convenience. With increasing time pressures, “on-demand,” content is the best way to reach this busy audience.
Specialties like GP MBBS, GP Non-MBBS, and consulting physicians are in continuous search of getting their knowledge upgraded with the help of a specialist like a Cardiologist. however, time crunch and unavailability of a specialist in every corner is a challenge.
Top channels for pharma marketers to reach HCPs are promotional emails, WhatsApp, KOL webinars, HCP portals, etc. Offering physicians exactly what they need, instead of bombarding them with canned presentations offering the same data that they’re already aware of is the need of the hour.
Marketing automation software helps segment, nurture, and convince HCPs to establish relationships with the company.
As can be seen from the research, Non-personal Promotion efforts are one of the best compliments to the traditional sales rep model for pharma. Videos are very helpful as more HCPs prefer video format to consume content.
Reaching out to physicians through digital channels is scalable, cost-effective, easy to track and attributable, and hyper-targeted.
Here Mankind Connect comes into the picture by providing byte-sized content delivered by a specialist in video form through the most used channel by doctors i.e. WhatsApp.